Jasmine C. Williams and Chris Molina
Jasmine C. Williams and Chris Molina
Ending Catfish Culture
Ending Catfish Culture: Why Are We Lying to New Members?
Keynote | Workshop
Have you ever watched a student leader promoting their organization in a way that didn’t seem authentic? Does your campus have a fraternity or sorority house that looks amazing on the outside, but the inside is disgusting and falling apart? (…You know the one)
Catfishing – creating a false identity with the intent of deception – isn’t new but it’s reaching unhealthy levels among student organizations.
We’ve started to lie to potential members. It has become commonplace to say one thing during recruitment while doing another throughout the rest of the year. We spend so much time, energy and even money on how our organizations look. But when was the last time we spent any on how our organizations feel?
In this session, Jasmine and Chris guide audiences to a place of true transparency. This transformational program equips organizations to learn to rethink the connection between what they say they do (public relations and external communications) and what they’re actually doing (internal operations).
This is the place where we finally put an end to catfishing culture and get real.
Identify ways our organizations may mislead potential members.
Consider the damage we do to our members, organization, and campus when we don’t live out our values.
Develop strategies to foster an authentic culture for all members.
Explore ways to practice honesty and transparency while reconnecting our public relations to internal operations.
Ideal Audiences
- Leadership Development
- Fraternity and Sorority Life
- Professional Development
